Brand identity

A brand that says who you are, everywhere it shows up.

A logo with a real idea behind it, plus the colours, type, guidelines and ready-to-use files that keep your brand consistent from a business card to your website.

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The problem

Most brands don't break all at once. They drift.

A logo lives as one PNG file. The website uses whatever colours the template came with. Services get described one way on the home page and another way two clicks later. Each new flyer, slide or social post gets made from scratch, and none of them quite match.

Buyers notice. A brand that looks generic or inconsistent makes even a great business harder to trust.

A brand identity fixes that at the root: one clear idea, expressed the same way on every touchpoint, with the rules and files to keep it that way.

iVLSI logo reversed out on the primary brand colour.

Deliverables

What you get.

A complete identity system your team can use without guessing.

  • Positioning and brand brief

    Who you serve, what you want to be known for, and the personality that should come through.

  • Logo concepts

    Distinct directions to choose from, each built on an idea, not just a style.

  • A complete logo system

    Primary, horizontal and stacked lockups, an icon, reversed and one-colour versions, and a simplified mark for favicons, in SVG, PNG and print-ready PDF.

  • Colour palette

    Named colours with HEX, RGB and CMYK values and guidance on how much of each to use.

  • Typography

    Typefaces and a clear hierarchy for headings, body text and labels.

  • Brand book

    Your story, voice and tone, logo rules, clear space, minimum sizes, incorrect usage, imagery direction and applications, in one document your team and suppliers can follow.

  • Stationery

    Print-ready business cards, letterhead, envelopes and email signature.

  • Digital and social kit

    Social profile images, post and story templates, banners, favicon set and Open Graph image.

  • Applications for your world

    Website design, signage, product labels or presentation slides, depending on what your business needs.

Process

Our process.

Six steps from audit to organised, ready-to-use files.

  1. 01

    Listen and audit

    We learn your business and audience, and review what you have today: logo files, website, colours, messaging.

  2. 02

    Brief

    We agree in writing on positioning, personality and what the brand must do.

  3. 03

    Concepts

    We present distinct logo directions, each with the idea behind it explained in plain words.

  4. 04

    Refine

    You choose a direction and we refine it into a full system: colour, type, graphic elements and lockups.

  5. 05

    Build the brand book

    We document every rule and apply the brand to your real touchpoints.

  6. 06

    Hand over

    You receive organised, ready-to-use files for print, web and social.

Selected work

Brand identities we've built.

Three recent projects across semiconductor, hospitality and education.

FAQ

Questions about brand identity.

Straight answers on process, ownership and what you receive.

01Do you work with companies outside India?
Yes. We work with clients in the US and around the world, and run projects by email and video calls.
02Can you refresh our brand without changing our name?
Yes. A refresh can keep your name and the equity you've built while giving you a stronger mark and system. Our iVLSI project kept the name and rebuilt everything around it.
03What files will we receive?
Vector (SVG) and PNG logo files for every version, print-ready PDFs where needed, the brand book as a PDF, and the stationery, social and web files listed in your scope.
04Do we own the final logo?
Yes. Once the project is complete, you own your final logo and brand assets outright, with all source files handed over.
05Can you also build or redesign our website?
Yes. Infyways designs and builds websites, so your new identity can carry straight through to your site.
06How do we start?
Tell us about your business and what you need. We'll reply with a scope and a fixed quote.

Get started

Ready for a brand that holds together.

Tell us about your business, and we'll send you a clear scope and quote.

Get a quoteSee the work