Case study

Madan AgroFarms & Resorts: Under the banyan, time slows down.

Madan AgroFarms & ResortsHospitality and agriculture: a private farm resort with farm produce in Odisha, India

Madan AgroFarms & Resorts brand identity mockup showing the website on a laptop and phone, letterhead and business cards.

Brief

The brief.

Madan AgroFarms & Resorts needed a new identity for two offers under one name: quiet farm stays and the fruit, rice and vegetables grown on the land. The brand had to work across very different places, including a gate sign, stationery, social media and a round mango label, and stay clear and recognisable down to a browser tab. The resort is private for now, with visits by invitation, so the identity also had to feel welcoming without feeling like a hotel ad.

Madan AgroFarms & Resorts logo reversed out on the primary brand colour.

Approach

Our approach.

The idea behind the logo: the banyan

A banyan grows slowly, shelters everyone beneath it and puts down new roots as it spreads. That made it the natural symbol for a farm that offers both hospitality and harvest. We drew it as a line-art tree standing on a gold ground line, above the MADAN wordmark and the AGROFARMS & RESORTS subline. The canopy stands for shelter and hospitality, the aerial roots for being rooted in the land, and the gold line for the soil itself.

One family, three shapes. Horizontal, stacked and icon versions cover everything from letterhead to signage. For 16–32 px we drew a simplified tree with a solid canopy, so the mark stays crisp as a favicon.

Colour, type and voice. The "Forest & Gold" palette pairs Forest (#1E3A2B) with Gold (#B8893A), supported by Dark Gold, Charcoal, Cream and White. Playfair Display brings warmth and character to headlines, and Montserrat keeps labels and body text clean. The voice is warm, unhurried, rooted and honest, summed up in the tagline "Under the banyan, time slows down."

Madan AgroFarms & Resorts brand guidelines spread showing horizontal, icon and stacked logo versions.
Madan AgroFarms & Resorts brand guidelines spread showing the white logo on Forest and Charcoal backgrounds.
Madan AgroFarms & Resorts brand guidelines spread showing the Forest and Gold colour palette.
Madan AgroFarms & Resorts brand guidelines spread showing the Playfair Display and Montserrat typefaces.

Deliverables

What we delivered.

  • 19-page brand book

  • Logo package

    Horizontal, stacked, icon and small icon in 4 colourways (colour, on Forest, on Charcoal, white reversed), in SVG, PNG and PDF

  • Favicon set

    14 files

  • Business card (front and back, CMYK with bleed), A4 letterhead and DL envelope

  • Social kit

    7 designs (Facebook cover, 3 Instagram posts, 2 stories, profile image)

  • Gate signage (900 × 750 mm) with mockup

  • Produce labels

    Round mango label, 3 produce labels (litchi, custard apple, organic rice) and a box sticker

Madan AgroFarms & Resorts brand guidelines spread showing business card, letterhead and envelope designs with placeholder details.
Madan AgroFarms & Resorts brand guidelines spread showing mango and produce labels and a box sticker.

More work

Related brand identities.

Next step

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