Case study

iVLSI: Silicon, signed off.

iVLSISemiconductor engineering services (ASIC design and verification, DFT and physical design, analog layout, embedded firmware)

iVLSI brand identity mockup showing the website on a laptop and phone, letterhead and business cards.

Challenge

The challenge.

iVLSI does serious engineering work, but its brand didn't show it. The colours were mostly a web framework's default blue and navy, with stray purple and orange, and the only typeface was DM Sans. The logo existed as a single PNG, with no vector, reversed or one-colour versions.

The message was split too. The home page listed six services and the services page listed nine, including manpower and staffing, which made the company read like an agency. Blog Q&A, forum and job-board links gave it the feel of a learning site.

The brief was a refresh, not a rename: keep the name iVLSI and make the brand look and sound like the partner chip teams trust with their tape-out.

iVLSI logo reversed out on the primary brand colour.

Approach

Our approach.

The idea behind the logo: the Die

The lowercase "i" from the iVLSI name sits inside a chip outline. It turns the most distinctive letter in the name into the mark, and because it's built like a chip, it still reads as one at small sizes, from favicons to social avatars.

Strategy first. We repositioned iVLSI as a silicon engineering partner, not a staffing firm or an education site, and gave it a line that says exactly that: "Silicon, signed off." The services were consolidated from nine into five clear pillars.

Three directions. We explored three identity concepts: Die, Signal Path and Wafer.

Colour and type. Copper on deep navy (#C8743A on #0E1B2C) gives the brand a precise, premium feel that's its own. Odra Sans carries everything, from the wordmark to headlines, body copy and data.

iVLSI brand guidelines spread showing the Die logo concept, a lowercase i inside a chip outline.
iVLSI brand guidelines spread showing primary, reversed and one-colour logo versions.
iVLSI brand guidelines spread showing the brand colour palette with HEX, RGB and CMYK values.
iVLSI brand guidelines spread showing the Odra Sans type scale.

Deliverables

What we delivered.

  • 22-page brand book

  • Logo system

    9 logo files (primary, primary on cream, reverse, reverse transparent, one-colour, one-colour white, mark, white mark, app icon), each in SVG and PNG

  • 3 identity concepts explored (Die, Signal Path, Wafer)

  • Stationery

    Two-sided print-ready business card, letterhead, email signature

  • LinkedIn banner, social post and presentation slide

  • Website redesign

    7 page designs (Home, Services, About, Industries, Careers, Contact, mobile Home)

iVLSI brand guidelines spread showing business card, letterhead and envelope designs with placeholder details.
iVLSI brand guidelines spread showing the brand applied to the website home page.

More work

Related brand identities.

Next step

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