For agencies · NDA · Unbranded · Partner pricing
White Label WordPress Development & Maintenance
Sell WordPress builds and care plans under your own brand. We design, develop and maintain the sites; your client only ever sees your agency. A senior engineer replies within 12 hours.
- Custom WordPress themes and blocks
- Plugin development and integrations
- WooCommerce stores
- Migrations to WordPress
- Resellable maintenance plans
- Unbranded reports and staging
- NDA before any client detail
- Partner pricing for repeat work
Talk about a white label partnership
Tell us about your agency and the kind of WordPress work you sell. A senior engineer replies within 12 hours.
What Is White Label WordPress Development?
White label WordPress development means an agency sells WordPress websites, stores and maintenance plans under its own brand while a partner team does the work. Your agency owns the client, the contract and the price. We design, build, launch and maintain the sites behind the scenes, use your branding on anything the client might see, and never contact your client unless you ask us to.
It's built for agencies that sell WordPress but don't want to hire, train and keep a full WordPress team busy. If you're a business that wants WordPress help for your own site, our WordPress outsourcing service is the better fit. We run the same partner model for other platforms under white label web development, white label Joomla services and white label Magento services.
How white label works
How does white label WordPress work for an agency?
A white label partnership only works if your client never has to think about who does the work. These are the rules we follow on every engagement.
NDA first
We sign your NDA, or ours, before you share any client name, brief or login.
Your brand everywhere
Staging URLs, emails, reports, admin notes and documentation carry your agency's name, or no name at all.
No client contact
We never contact your client directly. If you want us on a call, we join as part of your team.
Your client owns the code
Custom themes and plugins are handed over with no lock-in. WordPress itself is GPL licensed, and so is the code we write on top of it.
Your tools, your workflow
We work in your project tool, your Git repository and your Slack or Teams channel, and follow your coding standards.
One senior point of contact
A senior engineer owns your account, replies within 12 hours and knows every site we look after for you.
What you get
White Label WordPress Services We Deliver
Resell any of these as your own. Mix one-off projects with recurring maintenance.
Custom WordPress builds
Sites built from your Figma or Adobe XD designs, with custom blocks so your client can edit content safely.
Theme and block development
Block themes, custom Gutenberg blocks and conversions from page builders, built for speed and accessibility.
Plugin development
Custom plugins and API integrations with CRMs, ERPs, booking tools and payment providers.
WooCommerce stores
Store builds, product imports, payment and shipping setup, subscriptions and custom checkout work.
Migrations to WordPress
Moves from Joomla, Drupal, Wix, Squarespace and other platforms, with redirects mapped and tested.
Speed and Core Web Vitals
Performance audits and fixes for slow sites, so your client's site passes Google's page experience checks.
White label maintenance
Updates, backups, uptime monitoring and security, packaged so you can sell it as your own care plan.
White label support
Content edits, bug fixes and small changes handled from your ticket queue, under your brand.
White label maintenance
What's included in white label WordPress maintenance?
Maintenance is where agencies build recurring revenue. We do the work every month; you set the plan names and the price.
| Task | What we do | What your client sees |
|---|---|---|
| Core, plugin and theme updates | Tested on staging, then applied with a rollback point | An up-to-date site, with no broken pages |
| Backups | Daily off-site backups with scheduled restore tests | Peace of mind, in your report |
| Uptime monitoring | Checked around the clock, with alerts to our team and yours | Downtime caught before they notice |
| Security | Firewall, login protection and file-change monitoring, following our WordPress security services checklist | A site that stays clean |
| Support hours | Content edits, fixes and small changes from your queue | Fast changes from your agency |
| Monthly report | Unbranded, or branded with your logo | A report from you, not from us |
If a client site is ever hacked, we clean it under your brand through our WordPress malware removal process.
Your options
White label partner, freelancer or in-house hire: which is right for your agency?
Each option works for some agencies. Here is how they compare on the things that usually matter.
| White label partner | Freelancer | In-house developer | |
|---|---|---|---|
| Capacity when work spikes | A team that scales with your pipeline | One person's hours | Fixed, until you hire again |
| Cost when work is slow | You pay only for work delivered | You pay only for work delivered | Full salary and benefits |
| Skills covered | Development, WooCommerce, performance, security and maintenance | Usually one or two specialties | Depends on the hire |
| Cover for holidays and sick days | Yes | No | Rarely |
| Works under your brand | Yes, by default | Sometimes | Yes |
| Ongoing maintenance for client sites | Built in | Often not offered | Takes time from new projects |
Engagement models
Ways to work with us
Start with one project, or set up a standing arrangement. Partner pricing applies once we work together regularly.
Per project
A fixed scope and fixed price for a build, migration or WooCommerce store, quoted to you so you set your own margin.
Best for: Agencies with occasional WordPress projects
Dedicated developer
A WordPress developer who works only on your agency's projects, part-time or full-time, in your tools.
Best for: Agencies with steady WordPress work
Monthly hours
A block of hours each month for support, small changes and maintenance across your client sites.
Best for: Agencies reselling care plans
Maintenance per site
A set monthly fee for each client site we maintain, so your care plan margin is predictable.
Best for: Agencies with many small sites
Our approach
How a White Label WordPress Project Runs
From your client's brief to a launched, maintained site.
1. NDA and onboarding
We sign the NDA, join your tools, and agree on branding, coding standards and how you want to be updated.
2. Brief and estimate
You share the brief and designs. We return a scope, timeline and price you can mark up for your client.
3. Build on staging
We build on an unbranded or agency-branded staging site, with progress updates in your channel.
4. Review and QA
You review, we fix. We test across browsers and devices, check accessibility basics and performance.
5. Launch
We launch on your client's hosting or yours, set up redirects, analytics and backups, and hand over documentation.
6. Maintain
The site moves onto a maintenance plan you resell, with a monthly report in your name.
Why Infyways
Why Agencies Choose Infyways as Their WordPress Partner
We've been building for agencies since 2010, across WordPress, WooCommerce, Joomla and Magento. You get one partner for every CMS your clients use.
See our workInvisible by design
NDA, unbranded staging and reports, and no direct client contact unless you ask for it.
Senior engineers
A senior engineer replies within 12 hours and stays on your account, so context never gets lost.
Builds and maintenance from one team
The team that builds a site maintains it, which makes care plans easier to sell and cheaper to run.
More than WordPress
When a client needs Joomla, Magento or a custom app, the same partner can take it on.
FAQ
Frequently Asked Questions
Straight answers to what buyers ask us most. Still unsure? A senior engineer replies within 12 hours.
Answer
What is white label WordPress development?
It's an arrangement where a partner builds and maintains WordPress sites that an agency sells under its own brand. The agency owns the client relationship and pricing; the partner does the work and stays invisible to the end client.
Hire a White Label WordPress Team
Add WordPress development and maintenance to your agency without adding headcount. Tell us what you sell and how much of it, and a senior engineer will reply within 12 hours.
Related services we deliver white label: WordPress support, WordPress maintenance, WordPress security services, WooCommerce development and WordPress plugin development.
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