UTM Builder.

Build trackable campaign URLs with UTM parameters for Google Analytics and other marketing tools.

Campaign URL Builder

Enter your page URL and UTM parameters. The full trackable URL will appear below.

Try an example

Click to fill the form with common campaign presets

How it works

Four steps.

  1. 01

    Enter your base URL (the page you want to track, e.g. your landing page).

  2. 02

    Fill in utm_source (e.g. newsletter, google), utm_medium (e.g. email, cpc), and utm_campaign (e.g. spring_sale).

  3. 03

    Optionally add utm_term (for paid keywords) and utm_content (to differentiate links).

  4. 04

    Copy the generated URL and use it in your campaign. Traffic will be attributed in Analytics.

Features

Key Features.

Create campaign URLs that integrate with Google Analytics and keep your marketing reports clear.

  • Trackable Campaign URLs

    Build URLs with UTM parameters so you can measure traffic from ads, emails, and social in Google Analytics.

  • Source, Medium, Campaign

    Add utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content in one place.

  • Marketing Best Practices

    Use consistent naming (e.g. google, newsletter, spring_sale) so reports stay clean and comparable.

  • Copy in One Click

    Generate the full URL and copy it to clipboard for use in ads, emails, or social posts.

FAQ

Questions.

Can't find an answer? Send us your question.

What are UTM parameters?

UTM parameters are query strings you add to a URL so analytics tools (like Google Analytics) can attribute traffic to a specific source, medium, campaign, and more. Common parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content.

What should I use for utm_source and utm_medium?

utm_source identifies where the traffic comes from (e.g. google, newsletter, facebook). utm_medium is the marketing channel (e.g. cpc, email, social). Use lowercase and consistent values so your reports stay organized.

Do UTM parameters affect SEO?

Adding UTM parameters to a URL does not directly hurt SEO. Google treats the same page with different query parameters as the same content when you use the canonical tag. Use UTMs for tracking; keep your canonical URL clean.

Can I use special characters in UTM values?

Use letters, numbers, hyphens, and underscores. Spaces and special characters will be encoded in the URL. Keep values short and readable for easier reporting.

Related tools

More SEO & Analytics tools.

All 18 SEO & Analytics tools →

Built by Infyways

Need more than a tool.

These utilities are made by the Infyways studio. When a free tool is not enough, we build the real thing.