WorkClient work
Shopify · Performance apparel
Superhype
The clothes were on a default Shopify theme. They read as a product list, not a campaign.
The problem
The clothes were on a default Shopify theme. They read as a product list, not a campaign.
What we built
An editorial storefront: large type, campaign imagery, and collection browsing that stays out of the way of the product.
What changed
The store is the brand site. The live address is not published here.