White Hat SEO Vs Black Hat SEO
The search engines ranks the websites depending on the keywords they use and the various web design techniques the sites adopt. These keywords determine the relevance of the contents in a webpage. The white hat SEO and the black hat SEO are two different approaches used to perform search engine optimization.
The white hat SEO is based on rules which checks whether a webpage is user friendly or not. Besides, it also investigates how specific the page is for its users. So you should keep in mind some basic tips while designing your webpage in order to get the best SEO rankings for your website during SEO placement.
CONTENT SHOULD BE QUALITATIVE RATHER THAN QUANTITATIVE:
The content is the most important and decisive element of a webpage. So it should be exclusive and genuine in order to optimize your site in the best possible way.
KEYWORDS USED SHOULD BE RELEVANT:
You should include the most commonly used keywords in your webpage. Moreover, you should also implement the multi word keywords which specifically represent the purpose of your webpage.
CREATE EXCLUSIVE TITLES:
Choose and compose a proper and accurate title for your webpage which will be user friendly.
USE KEYWORDS EFFECTIVELY:
Include the keywords repeatedly twice or thrice in your webpage uniformly.
KEEP UPDATING YOUR WEBSITE PERIODICALLY:
You should always keep your website updated with the most recent contents since search engines as well as users always prefer to go for fresh and authentic contents.