Magento content management system doesn’t ship well with search engine optimization. So a store manager has to explicitly include SEO techniques to make the product pages noticed across search engines.
There are a number of methods to do so. Here we will be discussing about one such method – how to include synonyms for Magento search terms. But is it worthwhile to add synonyms for search queries in Magento run shopping carts?
Need to Set Synonyms for Magento Search Queries
Synonyms for a keyword are one of the best ways to optimize product’s page in Magento. Ofcourse, unlike article content you can’t target the same keyword by creating multiple pages for the same product. For this reason you have to include synonyms for Magento search terms.
For a particular search query, customers will be redirected to the set synonyms for the product.
Steps to Include Synonyms for Magento Search Terms
You can easily add synonyms for search queries in 4 simple steps. It the most recommended method to include synonyms for Magento search terms.
- Log in to the Admin Panel
- Choose Catalog > Search Terms
- Either Select a Pre-defined search query or Click on “Add New Search Term”
- Enter a term in the “Synonym For” field