On an average, 71% of people abandon their shopping cart, a statistic that is true for all clients as well. There are a number of reasons why customers leave before purchasing. There are two main reasons for this; either the customer not being ready to buy or the price. Here is how to recover abandoned shopping carts with Magento.
The biggest impact is in the first 12 hours if you use remarketing to improve on this stat. They tested this by sending the same email immediately and after 24 hours and it was found that there was a 105% improvement by sending immediately than sending the email 24 hours later. By sending an email after 24 hours, there is a of risk getting out of step as the costumers might have ordered in that time and it might upset the costumers if you’re using an offer to try and tempt them back
But there are ways to get them back and complete the sale. By incorporating the below practices, the abandoned shopping cart can be recovered.
It’s also important to stop abandoned carts before they happen.