Blogging is more than just stringing together a few words, typing in a bunch of keywords, and then naming it a day.
If you want your WordPress blog to attract attention instead of being marked as spam by search engines, then you have to write unique, relevant, and attractive.
Especially when writing long-format content, you need to make things interesting.
Otherwise, you will lose the reader’s attention before he reaches the end of your blog.
If you are a beginner and want to learn how to write great blog posts, please follow these steps:
Select a Good Title
Table of Contents
Starting with an eye-catching title is a great way to draw users’ attention to your blog. It is the centre of everything you blog.
Whenever you feel that the content does not match the title, please delete that section or use it elsewhere.
Although some people choose an engaging headline after writing a blog post, it is best to have an effective headline. You can make changes later. Remember, you have just started.
Nothing is set in stone, but it is better to have a solid starting point. A good practice is to write a few headlines and then choose the most interesting headline. Over time, you will find it easier to come up with headlines that really attract attention.
The eye-catching headline sets the tone and atmosphere of the blog and can help you remember what you should focus on. These formats can work wonders. For example, if you want to write something on WordPress.
- Skills That You Can Learn From WordPress.
- 5 Reasons You Should Fall In Love With WordPress.
- 10 WordPress That Will Actually Make Your Life Better.
- 15 Precious Tips To Help You Get Better At WordPress.
- Five Little Tricks To Achieve The Best Results In WordPress.
- Ten Solid Evidences Why WordPress Is Bad For Your Career Development.
- Five Reasons Why People Like WordPress.
- Why Is WordPress The Most Trending Thing Now?
- You Will Never Thought That Owning A WordPress Could Be So Beneficial!
- Five Easy Ways To Facilitate WordPress.
- Things That Make You Love And Hate WordPress.
- 5 Things Your Competitors Know About WordPress.
- 10 Stereotypes About WordPress That Aren’t Always True.
You can also use Blog Ideas Generator Tool for generating ideas for your blog titles.
Know who you want to write for
You write for an audience and your audience will search for relevant content. Some things may appeal to millennials, while others may scare the baby boomers off.
It is important to know who you are writing to so you can reach their level and explain things in a way they will understand.
Before writing the selected topic, please remember the following tips:
- Think about your target audience: Your blog should belong to a certain market segment, and your target audience should be a subgroup of that market segment. For example, if you are writing a blog about strollers, your target audience can be newborn mothers or single parents, who have difficulty taking their children to bed.
- Focus on Point: After determining your target audience, you need to stay focused. Newborn mothers don’t want to read too much about how old people took care of their children in the past, and single parents will not benefit from the subtitle telling them how to take care of their spouses. Trim the fat and let readers eat more delicious and juicy meat.
Know What to Write and How to write
Before writing anything, make sure you have read other articles on the subject and are equipped with good writing tools. This can help you clear topics already covered by other blogs.
Unless you can do better than others, please don’t write a blog that just everyone else has written. This means providing information that they have not covered before.
Don’t write a blog that just repeats what everyone else has already written unless you can do better than them. And that means offering information they didn’t previously deal with.
Think like a reader. What do you want to read next?
Propose topics that interest you. Suppose someone writes an article about the attractiveness of using prints on curtains and wallpaper, discussing the classic look that solid colors bring to the house.
Go against the facts and catch readers who are looking for the other side of the argument. Then, make your argument convincing.
Use short, meaningful sentences. Make your blog easier to read so that both Google and human readers will accept it and find it worthy.
Be succinct and ruthless. Go straight to the goal. Your readers don’t have all day.
Write a compelling introduction
You already have an interesting title. Now, write a compelling introduction. The first few paragraphs of the blog will determine whether the reader will stay with the rest of the blog.
Don’t start with boring things. Add facts and statistics that interest readers. Tell a joke. Ask them a question. Then, it will be explained later under different subheadings.
Your introduction is as good as the rest, and visitors don’t want to stop reading everywhere in your article.
Attract them and keep their interest. This means thorough research on your subject. The more you know, the richer your writing will be.
ProTip: Don’t go beyond the boundary between knowing a lot and knowing everything. No one wants smart pants. If you say that your blog is the number one authority on the topic you are discussing, then you are claiming that you may not be able to back it up.
Rather than exaggerating and exaggerating the importance of a blog, it is better to say that it is a friendly blog, and the information it provides sounds like a naive person or wants to be an expert.
Write, Edit, and Fine-Tune Content
Your writing style may be unique, but there is nothing wrong with it. Keep writing!
After every few paragraphs, please read what you have written to see if you need further clarification. Use subtitles to make the entire article more readable.
Readers don’t like to see a lot of text. The visual format also attracts them. However, writing involves more than beautiful words and formats.
You also need to pay attention to the syntax. Readers will judge the credibility of your work by how professional it sounds. Moreover, a blog full of grammatical errors will not exceed anyone’s professional level.
If you need help, install Grammarly on your desktop or run the draft through the spell checker.
Others hire proofreaders to make sure their blogs are ready for publication, but you should still edit your work beforehand. You can never go wrong reading the entire blog, just look at how your ideas came about.
Fine-tune it to ensure that information is easily delivered. You cannot go back and forth to discuss topics through every other paragraph. The entire blog should be coherent, the next paragraph.
When proofreading, please read the content aloud to see if there are any awkward sentences or repeated words. These make your blog sound unprofessional, but you may not be able to catch them by reading silently.
Reading a blog aloud can help you catchphrases that sound unnatural. You don’t want your article to sound like it was rotated or written by a robot.
Avoid filling blogs with keywords
When you blog for SEO purposes, it is a common mistake to think that you should always use keywords. In the past, this approach was acceptable, but now, Google considers keyword stuffing to be a black hat SEO strategy.
Doing so will penalize your entire website. Don’t you do that?
Instead, what you want is to write content using keywords that are fully integrated with the blog. Here are some suggestions:
- Use keywords organically– The way keywords are inserted should not harm grammar and the flow of ideas. Don’t worry about using the exact match for your main keywords. Even if you add a preposition to the key phrase, Google is smart enough to know what you mean. Your first task is to provide value to readers, which means writing for people, not robots.
- Use keywords in the strategy section – One way to organize your keywords is to use them in specific parts of your blog. It’s a proven SEO strategy, but it still brings benefits. Put your keyword at the beginning of your title and in some subheadings. It should also be in the first and last paragraphs, meta title and meta description. If you’re using images, make sure that the image metadata includes the keyword. Make sure your screenshots are the same border size to make them easier to read and enjoy on the eyes.
Use subheadings and organize your ideas
The sub-headings are visual cues. By the time a reader views your article, they should already have an overview of what it is all about, thanks to the subheadings.
Keep them interesting and informative. Make sure they match your title. For example, if the title is “How To Lose Weight In 10 Days”, you can break down the subheadings for each day of those 10 days and briefly explain what each day is about.
Use bullets if you need to replace specific items. These are also visually appealing. Their formatting also gives Google an idea of where to download the relevant information.
Google now has response fields called rich snippets that display a list or table of responses to your queries at the top of the search results.
Most search engines click on the link that Google offers in this extended description field. If you want to be featured, organize your content properly.
Use Proper Images
Do you remember reading those picture books when you were young? The pictures add interest to the story.
Although you don’t necessarily have to use cartoon illustrations in your blog, you can organize a few images at regular intervals to keep your mind clear before you provide them with more text for reading.
Always work on the assumption that the brain will go back to sleep after a few minutes of reading. In order to stimulate their attention back to reading your blog, please give them visual effects.
Choose images that convey meaning or interesting and interesting GIFs. These inject a sense of humour into your blog and make it easier to read. Images can make punchlines more effective, especially when related memes are used.
Please note the size of the image used, the resolution is very important. You don’t want to provide readers with pixelated images. However, using images that are too large may severely affect the loading time of the blog.
Site visitors don’t want to wait. Use medium-sized images so that the website can be rendered for any screen type, whether on a mobile device or a desktop computer.
Link to Credible Resources
If your blog is not linked to other relevant information, it won’t add much value.
External links can be used as supplementary information for your blog, guiding readers to resources that support your blog, and discussing other details not included in your own content.
When adding these links, you must consider your audience and other content they might also be interested in.
At the same time, choose resources related to your niche market so that Google knows that you will not spam your readers.
For example, if you are talking about a pipe intrusion, then a link to a pizzeria may be suspicious. In order to improve the authority and relevance of the blog, please keep the following points in mind:
- Use anchor text effectively – Anchor text should not cover the entire paragraph. They can be single words or meaningful phrases related to the links they point to. Do not use text that is not related to anchors to obscure links. If your anchor text is “good summer vacation ideas”, it should point to a list of summer vacation ideas, not a membership site just to attract your money.
- Optimize SEO on the page – Your blog posts should be related to each other. It should have a link to other related pages on your website, and other pages should link to your blog post. This ensures that there are no orphaned pages and the link juice can be distributed correctly. Don’t just link to the homepage to establish site authority. When in doubt, remember that it’s better to write for your audience rather than for search engines.
- Make sure they are shareable – Readers share stories on social media. When they find interesting blogs, they also want to share. Every blog entry should have easy-to-access social media sharing buttons, and your page should be easy to view from different browsers. Some social media users may be on mobile devices. You can’t expect them to switch to the computer just to view your blog.
End your blog with a blast
Your title caught people’s attention, and your introduction kept the reader stuck. However, this does not mean that the last paragraph is the least important.
You should not end your blog just for the sake of form. End with a statement that makes readers take action. If you provide travel advice, please encourage them to travel as soon as possible.
If you suggest a life change, please restate the main points of the article and tell them to start making changes before it is too late. Don’t over-promise, but don’t end the blog without affecting the changes.
The call to action will take effect if you meet the following conditions:
- Use action words: get, execute, execute, buy
- Remind them why they need to take action
- Put it in a place that is easily noticeable
Get Point of View
After the blog is finished, it’s time to explore. You don’t need to publish it to everyone immediately, you can complete all the publishing at once. You can ask someone to read it first and then ask for their feedback.
You may have missed something due to personal bias. As the author of the blog, you can argue that everything in it is relevant and should be kept. However, readers may regard some parts as irrelevant, wrong or unnecessary parts.
Ready to modify your blog. This is part of writing. This does not mean that your blog was written incorrectly. This just means it can be written better. Have one or two trusted people read your blog and process their comments before you consider publishing them?
You may have a difficult start, and you may make more changes to your first blog than you want to admit, but this does not mean that you are not suitable for blogging. Casual bloggers all started in this way. You can learn along the way, and the practice is indeed perfect in terms of blogging.
No one can try to write a blog post at a time. Keeping your progress and blogging constantly will develop your voice, tone and expertise. It will also increase the authority of your blog as you write more relevant posts around it.
You can also reuse or update old blogs to keep traffic flowing. Understanding the blog is more than writing. It also involves reading other blogs and resources so that you can enrich your mind and effectively create more meaningful content.
Remember, your goal is to be the only source of information. Your blog should have its place in the selected market segment. Your post should handle the subject in a different way. Your thoughts will help your readers.
Blogging means stepping out of the shadow of other bloggers and throwing yourself into your own light. Before you can do this, you must know where you and everyone else are. If you don’t know what they are writing, how can you learn from them?
There are many ways to create engaging content, and you will find endless online illustrations. Someone promises to teach you how to write a blog in 10 simple steps; others can do the same in just 5 minutes.
Some people will give you an “authoritative” guide in 300 words; others need 5,000 words to say the same thing.
None of them are wrong. All of them just share the process that suits them, so you can find the process that works for you. Blogging is fun. It can complement the commercial website of the brand.
It can also enhance the beginner’s portfolio. It can show your talents as a writer.
It can expand your reach and make you an influential person.
To become an effective blogger, don’t forget the joy of writing. If you write boring repetitive articles just to publish something, it is to add water to a perfectly aged wine and dilute its potency.
You are not saving yourself; instead, you want to delete a promising blog and fill it with content that no one wants to read.
There are many ways to write a blog, but there is only one wrong way, and that is not to like your job. No matter which blog topic you choose to write about, if you don’t like it, you can’t expect readers to like it.
Therefore, before you start blogging, make sure to choose an intimate topic. It should help you as well as readers. Only then can you write a blog that really works.