Like any other website, Magento run websites too need some basic search engine optimization to improve visibility. Both On-page optimization and Off-page optimization is necessary because by default Magento doesn’t ship well with SEO.
In this post we will be covering some common Magento On-page SEO techniques and how to set Meta data for products in Magento websites. But before that let’s just highlight what all Meta data a website can have and their importance.
Meta Title: It is used to set the title of Magento products’ page. This unique title is visible on in the web browser’s tabs. It is also used as the title in Search Engine Results Page (SERP).
Meta Keywords: Although Meta keywords are irrelevant these days with respect to Google page ranking. But still you can fill up this place with all the necessary keywords for the product’s page.
Meta Description: It is a summary describing the contents of the page. This short text appears in SERP, when set; otherwise a portion of the text is cropped randomly. It is usually of 160 character length.
Follow the easy steps to set Meta data for products in Magento shopping cart websites.