As far as e-commerce platforms go, it’s well known that, Magento is one of the most search-engine friendly systems. There are many techniques within Magento to make an e-store more visible to potential buyers that a website admin can implement to enhance their e-store ranking in search engine results. These are usually referred to as Search Engine Optimization (SEO) techniques. Through some research, a few small changes, experimentation and redesigning, one can be able to improve Magento’s SEO and get back on Google’s good side Here is a set of tips for optimizing SEO in Magento, that makes sure that customers find your store and find the right pages in your store when they are searching for items. Read through to know how can Magento increase your SEO ranking.
1-First, make sure that you have installed the latest version of Magento. Magento’s URLs are pretty ugly at first. We can easily clean them up with a little help from server rewrites.
2-Go to System > Configuration > Design> HTML Heads
3-In search engine’s view page titles are weighted heavily. It should be made sure that they are relevant with less than 70 characters .Here is how to change the page titles:
4-Make sure that your e-store is directly available to search engines by creating a robots.txt file containing commands that directs the search engines to the URLs you want to appear in search engine results and also indicates which you don’t want to appear.
5-Go to this path to avoid duplications in URLs, System > Configuration > Catalogue > Search Engine Optimization and set Use Categories Path for Product URLs to No.
6-Make sure that you write good descriptions for your new products ,categories and pages that include several words so that when potential customers shop for related ideas or items, search engines can accurately reveal those pages.